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Creative Notes for Curious Brands

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Hidden Gems of Covington, Mandeville & Beyond — and the Website Design Lessons They Inspire

Discover the hidden gems of Covington, Mandeville, Abita Springs, and Slidell—and the website design lessons they inspire. From quirky art houses to nostalgic soda shops, these local favorites show how personality, storytelling, and thoughtful design can turn any brand into a must-visit destination.

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Front porch at the Abita Mystery House in Abita Springs, LA. Lesson 1 - don't be afraid to lean into your uniqueness
Vintage and modern logo styles on mugs side by side, illustrating branding lessons from the Cracker Barrel logo controversy.

When Logos Spark Outrage: Lessons from the Cracker Barrel Rebrand

August 28, 2025

When Cracker Barrel’s new logo sparked backlash, it proved one thing: skipping customer feedback is costly. Here’s how to refresh your brand without losing its soul.

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Case study of a Covington business showing how custom website SEO boosted visibility, traffic, and contracts

Case Study: How Custom Website SEO Transformed a Covington Business

August 21, 2025

Learn how we helped a Covington business quickly relaunch their website, reduce costs, improve SEO visibility, and land a $250K contract win.

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Small business owner reviewing website design costs in St. Tammany Parish

Web Design Costs for Small Businesses in St. Tammany Parish (2025 Guide)

August 14, 2025

Discover what small businesses in St. Tammany Parish can expect to invest in a website and how Hello Minneaux delivers more value with custom design, SEO, and strategy.

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User browsing a mobile-friendly website on a smartphone

Percentage of Users Preferring Mobile-Friendly Sites Over Desktop

August 9, 2025

Over 60% of website visits now come from mobile devices, and 74% of users are more likely to return to mobile-friendly sites. Learn why responsive design boosts conversions, SEO, and customer trust.

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Dinner scene still from Wes Anderson's 2025 film The Phoenician Scheme

Branding Through a Wes Anderson Lens: Finding Design Inspiration in the Films You Love

July 28, 2025

From Wes Anderson’s dreamy color palettes to the movies, places, and objects we personally love, design inspiration is everywhere. Your brand doesn’t have to be generic — it can be you, right down to the hex codes. In this post, I’m sharing how to pull meaningful brand inspiration from film, color, and the little things that spark joy.

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Stock image of website performance - service of Hello Minneaux.

Why Website Performance Matters (Especially for Small Businesses)

June 25, 2025

A slow site loses customers. Here’s why speed, performance, and clean code matter for small business websites.

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stock image of person placing pins on a map to represent geo-location services offered by Hello Minneaux.

SEO vs. GEO: What’s the Difference — and Why Your Business Needs Both

June 21, 2025

SEO helps people find you — GEO helps them know where you are. Here’s why both matter for small businesses.

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stock image of a sign that says support local

Why Ongoing Design Support Matters for Small Businesses

June 18, 2025

A website isn’t “set it and forget it.” Ongoing design support keeps your brand consistent and evolving — without the overwhelm.

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Stock image of a laptop with a website and notepad. Hello Minneaux tips for small business websites.

What to Include on Your Small Business Website (Especially If You’re Just Getting Started)

June 14, 2025

Launching your business? Here’s a simple list of what your website needs — from your homepage to your contact info.

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Stock image of sticky notes on wall to represent the planning stages of a website for nonprofits.

What Every Local Nonprofit Website Should Include

June 11, 2025

From mission statements to donation links, these are the must-haves for every nonprofit website in Southeast Louisiana.

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Stock image of tablet with web design low fidelity sketches. Website redesign services offered by Hello Minneaux.

How to Know It’s Time to Redesign Your Website

June 7, 2025

Still running on an old website? These six signs will help you know if it’s time for a refresh.

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Photo of Abita Springs. Northshore needs a strong online presence.

Why Northshore Businesses Need a Strong Online Presence

June 4, 2025

Serving the Northshore? Your customers are searching online. Here's how a strong web presence can help your business grow — from Abita Springs to Covington and beyond.

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Stock image of a Pantone book. Branding and logo services offered by Hello Minneaux.

Do I Need a Logo, a Brand, or Both? A Simple Guide for Small Businesses

May 31, 2025

What’s the difference between a logo and a full brand identity — and which do you really need? Here’s a clear, simple guide for Louisiana small businesses.

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Stock image of sticky notes on a desk to represent site auditing and planning offered by Hello Minneaux.

Top 5 Mistakes We See on Local Business Websites (And How to Fix Them)

May 28, 2025

Is your website helping or hurting your business? Here are 5 common website mistakes we see in small Louisiana brands — and what to do about them.

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Image of Covington Louisiana. Hello Minneaux is a Northshore based design agency.

What to Know Before Hiring a Web Designer on the Northshore

May 24, 2025

Hiring a web designer? Here are 5 things every small business owner should know — especially if you're based in Mandeville, Covington, or the Northshore.

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